Up Close and Personal with Analytics

Interesting and informative!

Last Wednesday, Laura and I were part of a panel on Marketing Through Social Media with SMPS DC – and it was awesome! We spent a decent amount of time talking about analytics, enough that I wanted to share the insight for those who weren’t there. The panel discussion proved that tracking and dissecting analytics is invaluable in developing your social media strategy. And good news – the analytic reporting offered directly by most social outlets has improved dramatically over the past year. Check ’em out:

Twitter Analytics

Twitter rolled out these bad boys in early 2015, and proved it was worth the wait. Instead of logging into a shady third-party service, you can now get the data you crave straight from Twitter, including the ability to export selected data right from their site. They’ve also done a great job at providing definitions for the various terms when you roll over the word with…

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