Some different ways social media can support key business objectives:
▶ Increasing reach and awareness – this is the starting point for most businesses and the most obvious reason to get involved in social media. Customers increasingly use social media networks as a source of information and opinion about products, services and brands. A social media presence can connect your business and your brand to a huge audience across different market segments and geographies.
▶ Thought leadership – social media platforms such as Twitter and LinkedIn are increasingly where people go to stay up to date with latest thinking on key issues in their field. This has particular relevance for professional services firms, who have traditionally used ‘content marketing’ (e.g. the creation of white papers, opinion pieces and journal articles) to sell their firm’s expertise.
▶ Building profile – for professional services firms, the profile and reputation of their partners…
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