Most businesses look to the internet as a main source to introduce and promote their products and services. Whereas, building an online presence can prove to be both challenging and time consuming, failure to do so properly can add a slew of problems and in some circumstances lead to a string of errors and PR headaches.
Such was the case when New York City’s Finest went to Twitter with the idea of the public posting photos of themselves alongside New York Police Officers, #myNYPD. What followed afterward was a nightmarish collage of brutality caught on camera laced with scornful comments against the police department from fellow Twitter accounts.
Jamie Carracher has authored several articles for American Express Open Forum whereas he points out some very important ways to protect your business and its online reputation.
Research: Research and examine…
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