Small Business Social Media Trends

Zarb Means Business

Interested in seeing how small businesses use social media to generate sales? Curious about which social media platforms are working well for small firms?

For its seventh annualSocial Media Marketing Industry Report, Social Media Examiner surveyed 3,720 marketers, business owners, and solopreneurs from the United States and overseas, to uncover various trends.Here are 12 of the most important trends:

  1. Social Media Critical for Small Business — “96% of survey participants use social media marketing, and 92% of those agree or strongly agree with the phrase, ‘Social media marketing is important for my business.'”
  2. Facebook Dominates Small Business Social Media Marketing — “The majority of respondents carry out social media marketing on Facebook. 93% use Facebook, ahead of Twitter at 79%.”
  3. B2B Small Businesses Use Social Differently Than B2C — “Breaking down Social Media Marketing Industry Report averages is useful. B2B respondents for this survey report that…

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