Your Social Media Marketing Mix

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Getting Social With Your Business

As we discussed in part 9 of the series, blogging is the storytelling part of your campaign. This is the main message that you want to get out to your audience. The core of your campaign.

You have written, edited, rewritten, and proofed your message and it’s ready for the masses! So, how do you get it to them? We are going to use your highly effective, professionally branded, engaging social profiles on the platforms of Facebook, Twitter, and LinkedIn to start.

Facebook

When crafting your post for Facebook, the key points to follow are:

  • Be natural. Remember the environment here is relaxed. Be yourself. Write as if you were talking with a friend and offering information that they would like to pass along.
  • Be visual. Adding a photo or image will increase your engagement substantially.
  • Keep it short. It is recommended that your post be no longer than approximately…

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