REPOST: Three Elements of Successful Social Media

Qazzoo Reviews

It is hard to think about building a real estate business for the long-term when what you really need are leads today. The challenges of social media lie in that statement. You know that being more active now will help you connect over the long-term, but you need to see results sooner rather than later. At Better Homes and Gardens® Real Estate, our strategy for success is to help brokers and agents fulfill both the long-term and short-term opportunities with social media by thinking about social media marketing as three distinct elements:

Establish and Maintain Your Digital Profile

A social media page is a digital asset. It is helpful when people research you before they hire you and can also help you maintain relationships with existing clients. The key is a high-quality look and consistent presence. Sounds hard, but it isn’t. Working with our partner Lumentus Social, our brokers…

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