The Social Media Landscape: Looking forward to the next year



This is the age of technology and digital marketing innovation, both of which are moving at the speed of a light-year. Companies across the globe, irrespective of size or the scale of their operations, and no matter if it’s a Fortune 500 corporation or a low key start-up almost always come forward with the idea of developing a robust social media networking. In the process, they also spend a significant amount of money by engaging a social media expert for the development of a Facebook page, a Twitter handle or a LinkedIn profile et al. Well, the mantra to successful social media marketing is to create valuable content, target the right people, and spend more time focusing on opportunities that yield the highest ROI, as simple as that. However, it is easier said than done. Ironically, the key questions that keep nagging the mind of the marketer of a big…

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