For quite some time I was an admin of a page I no longer managed. It was basically a service to a business I had worked with for years since the people they had taking over were still learning how to manage their page and their admin roles. As such, I had a unique opportunity to look inside the workings of someone else’s social media strategy to see what works, and, in this case, doesn’t work.
To be honest, I didn’t pay much attention at first, occasionally popping in to look at their posts. Most were not interesting at all, links without pictures and poor headlines. They received few if any likes.
But, like anyone who has admin access to a page and has it set up, I regularly received updates on their statistics, specifically their like numbers. And here is where I saw something that sparked my interest.
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