Small Business Marketing 101: Customer Motivation

Social media, direct mail and ads are typically thought of as the primary marketing tools for business, but there’s one more element that’s commonly overlooked.

arrow625Your marketing strategy really begins with understanding the motivation of your customer. That simply means asking, why do your customers buy your product or service?

customerYour opinion is less important than your customer’s here. The only way to truly find out why people buy your bean bags is to ask them. And when you find out, take that primary motivation and sell to it. Like a job application listing skills against a job description, you hit every point on that list in your marketing strategy.

It works like this, if you own an art gallery you may think your customers buy your art out shopping229of love, but half of them probably just choose pieces that go with the curtains. Live with it, they still bought your product…

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